Effective as of September 12, 2011 (the “Site”) is operated by BYB Brands, Inc., which is a United States corporation.

As a visitor to the Site, we know that you care how your information is used, and how your privacy is protected. We are committed to protecting your privacy and have created this policy (the “Privacy Policy”) in order to demonstrate our commitment to that privacy. This Privacy Policy describes how we collect, use, and share information on the Site, including but not limited to personal information (“Personal Information”) that can be used to identify you or contact you, such as your name, postal address, email address or telephone number that we obtain from and about visitors to the Site. Personal Information includes any non-personally identifiable information (e.g., birthday, age, gender, etc.) that is tied to your Personal Information. By visiting the Site, you consent to our collection, use, and disclosure of your information as described below.

For information about our collection, use, and disclosure of information from children, please see our Children’s Privacy Policy, which is located at

From time to time we may revise this Privacy Policy to reflect industry initiatives or changes in the law, our information collection and use practices, the features of the Site or technology. Your continued use of the Site after we post a revised Privacy Policy signifies your acceptance of the revised Privacy Policy. It is therefore important that you review this Privacy Policy regularly to ensure you are updated as to any changes. If we materially change our practices regarding collection or use of your information, your information will be governed by the Privacy Policy in effect at the time that we use it.

The following explains (1) what types of information we collect; (2) how we collect information; (3) how we use the information we collect; and (4) other policies relating to the collection, use, and disclosure of your information.

What Types of Information Do We Collect?

To browse the Site, you do not need to provide us with any information. However, we collect Personal Information from you when you voluntarily provide it to us in order to participate in the features or services of the Site, including but not limited to:

In order to participate in some of the above listed features or services, you may be asked to register and use a Site username and password and provide us with Personal Information. During registration, you may also be asked to provide additional non-personally identifiable information such as your age, your date of birth, your gender, your hobbies, and/or other information that is relevant to BYB Brands or the Site. In some instances, we may link or combine non-personally identifiable information with your Personal Information in order to better customize the communications we may send to you or to improve your experience using the Site. If any non-personally identifiable information is linked or combined with your Personal Information, then we will treat the non-personally identifiable information the same as Personal Information.

If you choose not to voluntarily provide us with Personal Information, you may not be able to participate in all of the features or services of the Site and you may limit the services and/or offers that we can provide to you.

How Do We Collect Information From You?

We only collect Personal Information when you voluntarily provide it to us. However, we may use other passive means to collect information about your use of the Site. Below, we describe some of the other ways in which we may collect information about your use of the Site.


We use “cookies” (small pieces of information placed on your computer hard drive that may take the form of html files, Flash files or other technology) on certain parts of our Site to allow us to remember user activity and visits to the Site. For instance, cookies may be used to remember portions of the Site that you previously viewed or they may store a username and/or password that you provided when you registered on the Site. We do not use cookies to collect Personal Information, but we may link information contained in a cookie to your Personal Information. You can program your computer to warn you each time a cookie is being set, or you can disable cookies on your computer by selecting this preference or option located in the menu of your browser. By blocking cookies, however, you may not have access to certain features of the Site.

We may use 3rd party advertising companies to deliver ads or conduct email campaigns on our behalf. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness.

Log Files and IP Addresses

We may collect (or we may have a third party collect on our behalf) information that is not Personal Information, such as anonymous website traffic data, which may include IP addresses, aggregate user data, Site usage information, and browser type to help diagnose problems with our server, manage and improve the Site, track usage, and for security and monitoring purposes. This information may be stored in the form of log files and aids us in improving the design and layout of the Site.

Additionally, we may monitor the IP addresses of computers that access the Site in order to (i) perform troubleshooting and technical support functions; (ii) maintain Site safety and security; (iii) restrict access to the Site; and (iv) evaluate how that Site is used. Our collection of IP addresses does not provide us with any Personal Information about a visitor to the Site.

Web Beacons

We may also use web beacons on the Site or in email communications we send to you. A web beacon comprises a small string of computer code that allows us to monitor information about your use of the Site or an email that we send to you. We use web beacons to measure advertising effectiveness.

How Do We Use of the Information We Collect?

All information that we collect is used for the purpose for which it was collected or as otherwise described in this Privacy Policy. For instance, when you register for the Site, the information that you provide is used to allow you to access certain features and services on the Site, such as online games. Alternatively, if you sign up for a newsletter, the information that you provide is used to provide you with that newsletter. If your Personal Information is being actively collected by a company other than BYB Brands as part of a promotion, we will let you know at the time when your Personal Information is being collected.

Whenever you provide information to us through the Site, you may also have the option to have your information used for other purposes. For example, when you register for the site, you may be given the opportunity to sign up for newsletters or other promotional communications.

Subject to the terms of this Privacy Policy, we retain your information as long as necessary to provide you with the services for which you initially provided the information. However, at any time, you may contact us and request that we stop using any information that you previously provided to us. However, your information may be retained for a reasonable and necessary time to allow us to comply with various laws and/or other regulations concerning our storage of you information.

If we are using information provided by children under the age of 13, we will first obtain parental consent, if required, pursuant to our Children’s Privacy Policy.

Do We Share the Information We Collect?

Except as disclosed in this Privacy Policy, we do not share or sell your information.

We may share your information with companies that are affiliated with us and with other companies to perform services, including without limitation, facilitating some aspects of our Site, sending e-mail, delivering marketing materials, and organizing sweepstakes, contests or other promotions. These companies may be supplied with or have access to your Personal Information solely for the purpose of providing these services to us or on our behalf. We have agreements with these companies that prevent them from using your Personal Information for any purpose other than what we require them to do with it. If your Personal Information is being shared with another company, we will let you know at the time when your Personal Information is being collected.

Additionally, there may be instances when we may disclose Personal Information without prior notice or consent in order to (1) protect the legal rights of BYB Brands, its employees, agents and contractors; (2) to protect the safety and security of visitors to our site; (3) to protect against fraud or for risk management purposes; or (4) to comply with the laws or legal processes of the United States or other countries.

If we are sharing information provided by children under the age of 13, we will first obtain parental consent, if required, pursuant to our Children’s Privacy Policy.

Notice about Collection and Use of Information

We may work with other companies to provide certain promotions, sweepstakes, contests and/or other functionality of the Site. Although we will indicate whether your information is being collected by or shared with a company other than BYB Brands, we may also provide you with a link to that company’s privacy policy. You should review any third party privacy policies and terms of use before providing any information that may be collected by or shared with a company other than BYB Brands.

How Can You Control the Way in which We Use Your Information?

You have several options to control the ways we use your information:

Additionally, you may contact us using the information provided below to request that we modify the ways in which we use your information.

How Do We Protect Your Information?

We use commercially reasonable administrative, technical, personnel, and physical measures to safeguard Personal Information in our possession against loss, theft and unauthorized use, disclosure or modification. However, no data transmission over the Internet can be guaranteed to be 100% secure. We do not make any warranties about the security of the information that you send to us over the Internet.

Your California Privacy Rights

Beginning on January 1, 2005, California Civil Code Section 1798.83 permits visitors of the Site who are California residents to request certain information regarding its disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us at the information listed below.


You may review and update the Personal Information that you have provided to us by contacting Customer Service at

We are committed to providing a secure site which you can visit with confidence. If you have any questions, comments or concerns about our Privacy Policy, please contact us at:


BYB Brands, Inc.

Office of Consumer Services
2101 Rexford Road
Suite 236E
Charlotte, NC 28210


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